Again, keep in mind what your specialty is. What do you want people to think of when they think of your practice? Do you want to be known as a dental practice that incorporates minimal waste and environmental practices into your procedures? If so you could potentially incorporate a leaf or water droplet, anything that will quickly symbolize your commitment to conservation. If you want to be known as a high-tech facility, focusing on progress, and being on the cutting edge of technology in your field, that is another factor you can focus on in your logo. It might mean your design has a sleek shape or a more geometrical pattern signifying your commitment to progress and modernity. It can be tempting to want to incorporate many themes into your logo, but refer back to tip #3, and keep it simple.
Similarly, the colors you use in your logo can signify the type of establishment you want to be seen as. For example, if you want your practice to be seen as a disciplined, serious, and no-nonsense office, then you’ll probably want to use darker colors. If you are more open to playfulness and finding light-heartedness in your office, you might use orange or warm tones. Every color will conjure different things in the minds of your clients. Think of what personality or mood you are going for in your office, and choose a color that matches it. Green is generally for growth and progress. Blue is calming and settling. Red is flashy and bold. You get to decide what matches your vibe best.
If your niche is just trying to become the foremost dental practice in your area, then you might want to consider implementing aspects of your town’s location into your logo. If your city is known for its oak trees, that can be the backdrop. If your town is near a major bridge, you could incorporate that symbolism as well. You will attract clients who value tradition and consistency, which would be great if their dental habits also exhibited those values.
You know the people that you enjoy serving. Those are going to be the clients who keep coming back to you for services loyally. So create a logo that appeals to them. It can be really helpful to keep their age demographic in mind like the dentist office mentioned previously whose goal was to be kid-friendly. Maybe you are appealing to quirky millennials in Portland or retirees in southwest Florida. Each audience will resonate with a different image.
If the name of your practice embodies the ideals you are striving for in your practice, you might find it beneficial to incorporate your business name into the logo. Maybe your family name has a history of being reliable, and you know your ideal clients will recognize the history there. Perhaps you incorporated a sense of safety into your business name, and you want to bring attention to that. You can definitely incorporate the business name into your dental logo design and choose other colors and shapes that emphasize it.