The first order of business when marketing services
like dental implants is to tailor your web presence
to reflect that you are an expert in implant dentistry. Your Google My Business profile
should display photographs of dental implant patients and provide information that answers questions as to the benefits and costs associated with various implant options.
It cannot be stressed enough that cost is a tremendous factor that must be addressed during the patient’s decision-making process. Make sure potential leads understand the costs involved and the options related to those dentistry fees.
Optimizing your GMB profile gives you a chance to show up in the 3-Pack of organic search results
on Google. The 3-Pack is a collection of the top professionals when a localized search is conducted. When a search user types “Dental implant in Los Angeles,” for example, your hope is that your LA-based practice will show up within those three listings.
Becoming a 3-Pack implant dentist can deliver a ton of leads. You can then compound your lead generation efforts by sending patients to your GMB profile to leave a review. The more reviews you have, particularly if they mention dental implants, the more attention your listing will gather.
The ideal situation would have potential new patients converting right from Google. They see your phone number and call, or the map to your listing and walk-in.
Others will click-through to your website. Here is where many dentists fall short when marketing services like dental implants. Here is how to turn your website into a digital marketing machine.