Dental SEO

Dental SEO (Search Engine Optimization) is a must in today’s digitally attuned world. People go online for all sorts of reasons, but particularly to locate dental services near them.

This is where dental SEO is paramount.

Dental SEO first and foremost aims to give you the strongest web presence possible. The idea is to make your web presence so strong that prospects choose you above all others when presented with a choice.

A good starting point for dental SEO is with your Google My Business listing.

When someone searches for your business locally, three search engine rankings will appear along with a graphic of their locations on Google Maps. This section of the organic results is known as the 3-Pack.

As far as digital real estate goes, the 3-Pack is among the cream of the crop. Dental SEO experts aim to get their clients listed in this coveted section of Google search for a good reason. Get listed there and people may click your practice name without a second thought. Get listed below the 3-Pack or, worse, on the second or third page, and your business listing may never be viewed at all.

To be listed among those three highlighted businesses, your GMB needs to be outstanding.

Your GMB page is where you will list your NAP - Name, Address, and Phone number, as well as details about your business, such as the hours of operation. You are encouraged to add plenty of HD media to add a visual appeal to your practice location.

Another vitally important area on your GMB page for getting seen and discovered by new patients is Google’s five-star review system. Encourage all your patients to leave reviews on your GMB profile. The more stars you have beside your business listing, and the more reviews, the greater the chances new patients will choose your practice over any other.

Google My Business is important for SEO because some leads may convert directly from your Google listing. The ones who need additional information will visit your website.

Keyword Research is the backbone of dental SEO. Using AI-driven tools and time-honored techniques into the ways search engines operate, we can identify your audience and learn all sorts of things about them.

For instance, depending on the size of your market, we can pinpoint the geographical area that delivers the majority of your search traffic. We can determine where the largest pool of prospects is located, their ages and demographics, and the devices they use to access the internet.

We can also determine where your audience hangs out online. By using omnichannel marketing, we can reach your target audience via email, social media, and many other channels. This helps you cast a wide net, so few prospects slip through.

We can also determine the search terms people use to find services like yours online. Knowing this information allows us to sharpen the effectiveness of your campaigns and the targeting of your messaging, which is critical for online lead generation.

The success of a dental marketing campaign can be assessed by analyzing four key performance indicators (KPIs).