We strongly believe that we, as marketers, growth consultants and sales optimizers, must visibly take a back seat to our clients’ needs. We don’t just say that the client comes first, we make it clear in the way we work from the very start of our relationship that the client comes first. We walk the walk. Our clients need to get paid so that we can get paid.
Surprisingly, the benefits of this “client first” attitude accrue to our benefit as well as to our clients. Firstly, trust is built into the relationship at its inception. Secondly, we are always looking for opportunities to delight our clients so that we can relive that first moment when they say “It's working. I'm making money”. Finally, we have created relationships with our clients that are more durable than any I have known working for my blue-chip, global brand clients - our dentist clients are our focus, our partners and ultimately our friends.
And as if to prove this, after all this time, our very first client, Dr Perle in Brookline MA back in 2004 is still our client (even though he has relocated his practice to Brick NJ in the interim), a successful marketing partner and a long-lasting friend to boot.