Invisalign Marketing

One of the best ways to become the de facto Invisalign expert in your area is to co-brand your practice with the Invisalign brand.

Either get a new URL or create a subdomain on your current URL to add the brand name. For example, if your practice operates out of the Los Angeles area, ideally, you want prospects to see your brand first when they type into Google “Invisalign Los Angeles, CA.”

The goal is to show up in the 3-Pack for that term. The 3-Pack is the coveted section of digital real estate in the Google search results that shows the first three practices that have put effort into organic search engine optimization (SEO). That means you don’t have to pay Google for attention and clicks, unlike digital ads.

Your business can become prominent in the 3-Pack by claiming and optimizing your Google My Business (GMB) profile. Google gives every business a free profile to dress up as they please. By putting effort into optimizing your GMB, you can show up first, or at least among the top three practices in your city, town, or county.

To optimize your GMB, make sure you mention Invisalign heavily and include information that sets you apart as an Invisalign provider. Don’t forget the rich media that highlights all the healthy patient smiles you have been able to provide after the clear plastic aligners have done their thing.

Take a look at the following 3-Pack for the Los Angeles area.

When co-branding your website, or creating a dedicated mini-site, make sure you place information about Invisalign above the fold, so prospects don’t have to scroll to find what they need. By naming your practice after the Invisalign brand, prospects will expect to learn about that particular service first and foremost. Give them what they want with a banner at the top of your site complete with affordable pricing information.

Patients understand that orthodontic treatment is not necessarily cheap. Therefore, don’t be shy about placing the exact fee range for the aligner technology on your site.

Most Invisalign treatment options cost anywhere between $3,500 and $7,000, with a small down payment of around $750. This information is invaluable for keeping your services transparent while also filtering out all the patients who can’t afford your services at the moment. The ones who can afford Invisalign will remain on your site to become viable leads.

The above-the-fold content on your site should speak to prospects’ needs while offering a button that allows them to visit a dedicated page to learn more.
You can also send prospects to a dedicated landing page or squeeze page that lets you collect contact information for anyone interested in purchasing a set of these clear braces.

If you offer the services of a 3rd party lending service that makes paying for Invisalign even easier for the average patient, you'll want to include that information on your site as well. Instead of paying $750 down, a lender may offer payments as low as $99/month, which isn’t as much of a financial burden and could yield even more conversions, which is when leads become bona fide sales.

Since every audience is different, test various price points to determine which is the hottest attractor of Invisalign leads for your geographical area.
Once your website is decked out with Invisalign information, including fee ranges, add the same info to your social media channels. Once again, the ones who can’t afford Invisalign will keep scrolling when your social posts appear in their timelines. The ones who can afford your fees will sit up and pay attention, hopefully clicking through to learn more (in turn becoming viable leads).

An extra benefit of this strategy is that fewer people will call, ask about the price of Invisalign and then hang up. Your front office staff will thank you!