Ideally, people visiting your GMB profile
will convert from that page. They can either use the phone number and call or use Google Maps
directions to visit your office personally.
Those who don’t convert immediately will click on your website URL to learn more.
A general dentistry website needs to be attractive and well-laid-out. Use your office brand colors and ensure the menu is laid out with a hierarchy based on patient needs.
For instance, patients visiting your office might visit your ‘home’ page. They want to learn more about your office, so they click the ‘about’ link in the menu. Then, the ‘services’ page, the ‘frequently asked questions’ (FAQ) page, and ‘contact’ page. Your website may even have a ‘blog,’ which adds yet another menu item.
For your dental website to be successful, the layout and choices for information should be intuitive. Everything new and returning patients might need is laid out in a thoughtful manner, with the end goal of closing more online lead conversions.
Patients may click on any page, but every aspect of your website needs to have a purpose. Every paragraph needs to be written with descriptive and helpful language that guides the reader further down the page. The website content
should point your audience toward a button, form, or phone number whenever possible to entice people to contact your office staff.
Your blog is another way to drive more traffic
to your website. The more blogs you publish, the more information Google can spread around to your audience. Only publish blogs that offer value, and that leave readers with something to take away.