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Orthodontist Marketing

Brace yourself, doctor. You’re about to learn how to attract more orthodontics patients using the power of digital dental marketing.
Straightening teeth is your bread and butter. But without an influx of patients, your orthodontics practice won’t make much dough. We’re talking about profitability and growth, and we can show you how to do both with the power of digital dental marketing.

As an orthodontist, you can transform your business by putting effort into SEO and SEM.

Organic search engine optimization (SEO) refers to techniques that don’t require you to pay Google for attention and clicks. Search Engine Marketing (SEM) does require you to pay Google by maintaining an advertising budget to finance digital ads. Used together, you can attract hundreds, even thousands of the leads YOU want. Here’s how it’s done.


Right this very moment, people are searching Google for like “Orthodontist near me” or “Braces in Seattle,” assuming you operate in that area. Or maybe they are searching for Invisalign. At any rate, they want straighter teeth and they’re looking for a local professional like you to make it happen.

Ideally, your orthodontics practice would appear first in the search results when prospective patients type in keywords related to your services + your geographical area.

Google gives every localized business a Google My Business profile (GMB). This profile is key to appearing in the 3-Pack of the search engine results pages (SERP), which is the coveted area of real estate all businesses want to occupy. The three businesses that appear in the 3-Pack are the ones that put the most effort into organic SEO.

Notice how the orthodontists who show up in the 3-Pack are able to entice new patients by highlighting their business names, addresses, phone numbers, and - in some instances – a testimonial. These orthodontists also have the ability to show off their positive online reviews. Get more 4- and 5- star reviews and you’ll be that much closer to improving your GMB conversions. That’s when someone sees your GMB and calls or visits directly from there.

Visitors to your GMB have the option of expanding your profile to learn more about you. This is your chance to shine by including information related to your orthodontics practice, such as your education, experience, and awards you may have won; anything that will set you apart. Don’t forget to include rich media, such as photographs and videos of your smiling patients after the braces or Invisalign have worked their magic.

Your Orthodontics Website – Fast, Intuitive, and Educational for Prospective New Patients

In a perfect world, patients will convert directly from your GMB. They can call your number (sometimes directly from their mobile devices), or they can click the prompt to receive turn-by-turn directions to your office door via Google Maps.

Other prospects may click through to your website, and this is another chance to wow your target audience.

Your website should accommodate all the factors Google looks for when ranking websites. The site needs to be fast, attractive, and easy to use on desktop and mobile devices. Do not skimp on website design. Invest properly, because 70% of your conversions will occur on your website.

When writing your web copy (or having a skilled copywriter do the job), focus on orthodontics-related keywords like braces, Invisalign, teeth straightening, and others. Be as informative and educational as possible, leaving no questions unanswered. While you’re at it, do your best to overcome objections that usually keep people from visiting the orthodontist.

What kinds of objections are those? Some people fear the orthodontist. You can highlight stories of patients who may have been frightened at first only to learn that you’re nothing but a teddy bear in scrubs who is an expert at straightening their crooked teeth.

Some people fear they can’t afford orthodontics services. Don’t be afraid to mention fees on your website, as you will effectively qualify those who can afford your services and cancel out those who cannot. You may mention lenders you work with that will make ortho more affordable for the tight-budgeted.

Blog and Social Media Platforms – Orthodontics Content Marketing

Adding a blog to your website is a terrific way to further educate your target audience while also giving Google plenty of other pages to spread around. Focus on long-form content and use persuasive language that discusses topics close to your target audience’s heart. Mention success stories of patients with horrifically crooked teeth that can now smile pretty because of the magic of teeth straightening technology. Discuss fees and insurance, and whether braces or Invisalign might be right for them.

Your blog posts can be spread around on social media platforms like Facebook, Twitter, and others. Do your research to determine where your local audience congregates online, and use those social channels exclusively.

Other social posts can include high-quality media depicting all of your pleased patients, such as a video highlighting the joyful day when a patient’s braces finally come off. Showing off before and after photos of patients’ pearly whites that have been straightened can also prove to be digital marketing gold for attracting an influx of orthodontic patients your way.

Email Marketing for Orthodontists

You can build an email list by providing a sign-up box on your website. The emails you send out can further inform and educate your audience. You may offer a free consultation to subscribers to further entice prospects to add their names and email addresses to your growing collection.
Many orthodontists are only able to capture the information of patients who call, visit, sign up for the email list, or fill out a website form. Other prospects may bounce, never to be heard from again.

Adding a live chat option to your website lets you capture the attention of those who might not want to call, visit, or otherwise contact your office initially. Live chat offers a bot or real-life agent who is able to converse with prospects and patients in real-time. They can answer frequently asked questions, schedule appointments, or direct people to your office to let your front desk staff take over.

Live chat can double your scheduling efforts. The website add-on is also ideal for improving customer service, which can go a long way toward boosting your reputation in town.

Live Chat for Your Orthodontics Website Improves Customer Service

Search Engine Marketing (SEM) – Digital Ads to Attract Orthodontics Patients

Organic SEO is a powerful technique that can deliver a healthy stream of local patients to your business, but organic search is nothing compared to digital ads, which can double or triple your efforts when done properly.

You will need to maintain an ad budget and do your research so your ads are precision-targeted to your prospects’ needs. Effective ads may mention the price of braces or Invisalign, such as “Braces for Only $99/month,” assuming you have a lender that makes that sort of fee possible.

The Google Ads platform offers a menu of tools powered by machine learning technology that allows you to determine how many people are searching for orthodontics services like yours in your area, and how far people will travel to visit your office, among other valuable information.

When optimized properly, you can maximize your schedule with orthodontics patients using SEO and SEM combined.
As an orthodontist, you may not have time to put all of the above techniques into motion. That’s where finding a digital dental agency comes in handy.

At Web Marketing for Dentists, we specialize in helping orthodontists like you attract the kind of patients YOU want. We can implement an organic SEO and digital advertising (SEM) campaign on your behalf, which could keep you quite busy throughout the year.

What are your practice growth goals? If you can imagine the possibilities, all you have to do is contact us and we can make your dreams of business success come true.

Find a Partner to Manage Your Orthodontics Marketing


How do I know if I’m the right candidate for orthodontics marketing?

If you offer orthodontics services, whether you’re a general dentist or you specialize in orthodontics procedures, the above methods can help you attract an influx of new patients in your general area. There are patients searching for services like yours right now. If you don’t want the competition to snatch them up, you only need to take action.

How much does orthodontics marketing cost?

The answer to that question is different for every dental professional. The fees you pay depend on the size of your geographical area, the orthodontics services you wish to target, and your goals for dental practice growth. We can assess your current and previous marketing efforts to deliver to you a transparent quote that is free of hidden charges.

How will I know when my marketing efforts are working?

If you have ever worked with an SEO agency, you were probably used to receiving monthly reports that may have been difficult to decipher. We could send out reports like that but we would much rather deliver actual results.

You will know your orthodontics efforts are bearing fruit when your phone is ringing and your waiting area is bustling with the patients YOU want. We can even help to train your office staff to ensure they are confident in guiding prospects into scheduling appointments, helping you get more bang for your marketing buck.

How do I get started?

When you are ready to grow your orthodontics practice, click the button below to schedule a call with one of our founders. Our digital dental agency is ready to assess where you are now and where you want to be so we can bridge the gap between stagnation and your business success! We look forward to working with you.

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