Dental PPC Marketing

If you want leads now, and you wish to grow your practice this year, you are leaving money on the table if you don’t have in place an effective PPC campaign. The answer is yes, PPC is right for you. Let us take your business higher with an ad campaign that helps you earn a return on your ad investment.

Once you decide to work with us and after a short strategic session discussing your marketing opportunities, we will put together a dental PPC campaign based on previous campaigns we’ve run for similar dentists, and research conducted on the Google Ads platform. This allows us to identify the search terms people are using right now in your geographical area to find dental professionals like you. You can then respond to buyer intent with precision-focused ads that deliver hot leads directly to your web presence.

The amount of traffic you can earn depends on the size and scope of your geographical area. The most exciting aspect of PPC ad research is that we can determine how many people are searching for your most lucrative services. We can then target those individuals with focused keywords that highlight buyer intent.

By the time the traffic arrives on your dedicated landing page from the ads we create for you, those individuals will be prepared to schedule an appointment. All you have to do is answer the phone when they call or smile and greet them when they show up at your office.

The short answer is that you could potentially yield thousands more hits to your website with an effective PPC ad campaign. That’s the kind of action we intend to deliver to your dental practice to facilitate practice growth.

Because PPC ads are positioned to respond to buyer intent, the leads you gain are ready to take action the moment they land on your landing page or website. When compared to SEO-based leads, PPC conversions are traditionally higher by default.

Our goal is to fill your dental chair up throughout the year with patients who want your most profitable services. How many patients is that? We have generated between 20 and 400 leads per month for our dentist clients. The number of leads you receive will depend on your budget, geography, the procedures you wish to target, and myriad other factors.

While that sounds like a massive difference in lead volume, consider this: Some offices are more than pleased with 20 extra leads per month while others crave mega numbers in the hundreds. Volume is not a guarantee of happiness. Our goal is to satisfy your lead generation requirements, no matter the number, and whether you want more dental implant patients, hygiene-based leads, or emergency dental patients. We’ll know we’ve done our job when your schedule is packed, and your practice experiences the growth you expect.

This is a tough question to answer. The fees you pay are based on the size of your geographical area and the number of PPC ads you want to put into play. To give you a better idea of how your ad budget translates into new patients, a $2,000 ad investment can yield up to 400 site visitors, 40 hot leads, and between 0 and 15 new patients.
Why the number zero? After the leads are delivered, the close rate is dependent on the actions of your office staff. If you never answer the phone or are unskilled at booking appointments, no amount of ad revenue will deliver the growth you expect.

On the other hand, if your office staff is responsive and confident at answering the phones, and used to giving satisfying answers to frequently asked questions, such as those related to booking and payments, you are far more likely to net the number of new patients you want.

You have to ask yourself: What would 15 new patients be worth to you? For one high-end practice, the ad budget might be $300k. Another practice may spend $2k in Google Ads to yield $65k the very first month the ads go live.

Nothing is guaranteed in digital advertising. But the more targeted your ads and the more training your staff receives, the sky’s the limit.

We would be happy to discuss the fees we charge and a predictive ad budget that aims to net you a return on your investment during a one-on-one call.

When you want to harness the power of PPC dental marketing, click the button below to schedule a call with one of our founders. Just make sure you man the phones and have someone standing by to receive walk-ins. PPC ads are so powerful that you are assured fast delivery of the leads YOU want. Get started now to find out just how powerful PPC ads can be.