This is a tough question to answer. The fees you pay are based on the size of your geographical area and the number of PPC ads you want to put into play. To give you a better idea of how your ad budget translates into new patients, a $2,000 ad investment can yield up to 400 site visitors, 40 hot leads, and between 0 and 15 new patients.
Why the number zero? After the leads are delivered, the close rate is dependent on the actions of your office staff. If you never answer the phone or are unskilled at booking appointments, no amount of ad revenue will deliver the growth you expect.
On the other hand, if your office staff is responsive and confident at answering the phones, and used to giving satisfying answers to frequently asked questions, such as those related to booking and payments, you are far more likely to net the number of new patients you want.
You have to ask yourself: What would 15 new patients be worth to you? For one high-end practice, the ad budget might be $300k. Another practice may spend $2k in Google Ads to yield $65k the very first month the ads go live.
Nothing is guaranteed in digital advertising
. But the more targeted your ads and the more training your staff receives, the sky’s the limit.
We would be happy to discuss the fees we charge and a predictive ad budget that aims to net you a return on your investment during a one-on-one call.