The ideal situation will have potential patients converting directly from your GMB profile. That means they will call your office using the phone number provided (sometimes right from their mobile phones) or they can use the prompt to receive turn-by-turn directions to your office door using Google Maps
Other prospects will click through to your website
to conduct more research into the cosmetic dental treatments you provide. Here’s your chance to wow your audience with an attractive offering that is fast, intuitive, and that speaks to their needs.
Organic SEO has two primary components – On-Page SEO
and Off-Page SEO
On-Page refers to the efforts you conduct on your site. Your website needs to be fast, attractive, and easy to use. How does Google
know if those boxes are ticked? Because people will want to spend more time on your site. The longer prospects linger, the better it is for SEO, and the higher your site will theoretically appear in the search results.
When someone visits your site, they are looking for information. Let’s say a person is looking for a smile makeover. They click through to your GMB to visit your site. You can capture the attention of these prospects by placing information about smile transformations above the fold, which means they shouldn’t have to scroll to learn more.
The rest of your site should include information that answers all questions while using important cosmetic dentistry keywords like dental implants, veneers, bridges, composites, inlays, and others. Do your best to educate and inform. As an aside, the more you educate your prospects, the less work you have to do when they visit your office to keep them in the loop about what you do and how your services can benefit them.
Off-Page SEO refers to efforts that are conducted outside of your site, such as other websites that point back to yours. These include your social media sites, and authoritative sites like educational platforms, such as where you received your dentistry degree. Try to form partnerships with other dental professionals in town and get them to link back to your site, which can also help with off-site SEO.