Cosmetic Dentistry Marketing

Right now, you could have hundreds, maybe thousands of patients searching for cosmetic dental procedures in your geographical area. They may be looking for dental implants, veneers, bridges, crowns, braces, and or the all-encompassing smile makeover. How do they find a practice like yours? They conduct a Google search by typing in keywords like “Dental Implants Near Me” or “Veneers in Austin Texas,” assuming you operate out of the Lonestar State’s capital.

When someone who comprises your target audience searches for a business like yours, you want your cosmetic dentistry practice to show up first or at least within the 3-Pack. This is the coveted area of the Google search results page (SERP) that shows the top businesses in the area. More specifically, these are the practices that have put the most effort into organic SEO, like so:

The ideal situation will have potential patients converting directly from your GMB profile. That means they will call your office using the phone number provided (sometimes right from their mobile phones) or they can use the prompt to receive turn-by-turn directions to your office door using Google Maps.

Other prospects will click through to your website to conduct more research into the cosmetic dental treatments you provide. Here’s your chance to wow your audience with an attractive offering that is fast, intuitive, and that speaks to their needs.
Organic SEO has two primary components – On-Page SEO and Off-Page SEO.

On-Page refers to the efforts you conduct on your site. Your website needs to be fast, attractive, and easy to use. How does Google know if those boxes are ticked? Because people will want to spend more time on your site. The longer prospects linger, the better it is for SEO, and the higher your site will theoretically appear in the search results.

When someone visits your site, they are looking for information. Let’s say a person is looking for a smile makeover. They click through to your GMB to visit your site. You can capture the attention of these prospects by placing information about smile transformations above the fold, which means they shouldn’t have to scroll to learn more.

The rest of your site should include information that answers all questions while using important cosmetic dentistry keywords like dental implants, veneers, bridges, composites, inlays, and others. Do your best to educate and inform. As an aside, the more you educate your prospects, the less work you have to do when they visit your office to keep them in the loop about what you do and how your services can benefit them.

Off-Page SEO refers to efforts that are conducted outside of your site, such as other websites that point back to yours. These include your social media sites, and authoritative sites like educational platforms, such as where you received your dentistry degree. Try to form partnerships with other dental professionals in town and get them to link back to your site, which can also help with off-site SEO.

You can attract hundreds or thousands of potential patients to your cosmetic dentistry practice using organic SEO alone. Digital advertising can supercharge your lead generation techniques with precision-targeted messaging that speaks to prospects’ needs.

One of your ads might read, “Veneers as Low as $150 Per Month,” assuming you can offer that rate. Maybe you have a third-party lender in your office that makes monthly payments possible. Test various ads to determine which ones work best for your geographical area.
Platforms like Google Ads offer artificial-intelligence (AI) powered tools that let you know who in your area is searching for cosmetic treatments like yours, and how far people will travel to visit your dental practice, among other valuable information.

You will need to maintain an ad budget, but - ideally - your ads will yield a return on investment. That allows you to make your money back by calculating the average lifetime value of every individual you add to your patient base from your SEM efforts.

We have now covered SEO and SEM and how you can transform your cosmetic dentistry practice while simultaneously transforming the smiles of patients throughout your geographical area.
Other techniques you can use include partnering with gyms, salons, and other aesthetically-inclined businesses. While you're using email campaigns for prospects, send out emails to these types of businesses to get a partnership going. Or pick up the phone or visit in person to pitch the owners on your concepts of co-promotion. Get those businesses to link back to your website from theirs, which further boosts your offsite-SEO.

With these techniques, you can attract hundreds, maybe thousands of the leads YOU want. The question is, do you have time to put all this together? Probably not, since you’ll be busy running a busy practice once your results start rolling in.

Work with us, Web Marketing for Dentists, and we’ll make it easy to run your practice the way you see fit while we operate your SEO and SEM efforts in the background.