Google gives every business a free GMB profile that can be used to target search engine users. Use this to your advantage by optimizing your GMB profile
so that patients make no mistake that you are the one to call for dental implants done right.
Your profile should include the basics, such as your name, address, and phone number (NAP). The About section is a unique opportunity to set your practice apart. Focus on benefits and value. Let patients know that your practice can resolve gum and bone disorders, allowing dental implants to stay put and look their best.
You might also spend time comparing dentures to implants by proving that the latter is the much better investment, focusing on things like gum wear and uncomfortable slippage. Implants, by contrast, won’t fly out of your mouth with an impromptu sneeze, laugh, or cough.
Implants also let you eat indiscriminately. The same can’t be said for dentures, unfortunately.
You can also focus on your education and background, as this is often enough to convince fence-sitters and tire-kickers that you’re the right professional for the job.
Don’t forget to focus on customer service while talking your office up. Patients should be able to expect a pleasant experience while improving oral esthetics and function using your periodontal services.
You can dress-up your GMB with high-quality photos and videos. Using before-and-after photographs of dental implant patients is a powerful technique that can drive more business your way. Better yet, get your implant patients to film video testimonials of themselves and let them rave about how much their lives have improved thanks to your skill as a periodontist who also places implants.
Finally, make sure you send every dental implant patient you treat to your GMB to leave a review. Even the most attractive and well-optimized GMB won’t get the attention you want unless you have a healthy collection of 4- and 5-star client reviews. That’s how you stand out in the 3-Pack
, which is the coveted section of search engine real estate that all periodontists want to capture. We’re betting you’re no different.
If your office is located in Los Angeles, California, for example, you want your periodontal office to show up first in the 3-pack whenever patients search for “dental implants in Los Angeles, CA,” like so:
Optimizing your GMB could have patients converting directly from Google. That means they see your profile and call your practice or use Google Maps
to visit in person.
The ones who don’t convert will visit your practice website, which is another opportunity to highlight your skill as a periodontist and dental implant expert.