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Prosthodontist Marketing

Learn how digital marketing for prosthodontists can bridge the gap between business stagnation and dental practice success!

As digital dental marketers, we are often asked an important question

“Is marketing myself as a prosthodontist worth the money?”

Our answer is a resounding “Yes!”

Based on our experience, for prosthodontists marketing is the ultimate solution to improving your patient acquisition rates while growing your practice.

That’s true for a number of reasons:
1
Patients love specialists - maybe it’s because they want to feel special or because they admire expertise but it’s a major attraction so don’t hide it away - talk about your specialty.
2
Very few people know what a prosthodontist is so you’ll need to explain it to them - you’re a specialist in replacing missing teeth. Let them know that.
3
Explain how you became a specialist, the years of extra study and clinical work and the relatively small number of prosthodontists available in your city.
Using the power of digital dental marketing, we are about to show you how you can build a strong online presence, boost your reputation in your geographical area, and attract a surge of patients using the allure of your specialist qualifications.

Let’s start with Google, which a majority of potential patients will use to search for prosthodontic services like yours.

To attract these patients, it pays to put effort into organic search engine optimization (SEO). Organic SEO means you don’t have to pay Google for clicks. This is often complemented by SEM or search engine marketing, which uses paid dental ads to drive new leads your way.

The first step to creating an effective organic SEO strategy is to claim and optimize your Google My Business (GMB) profile.

Google My Business (GMB) for Prosthodontists – Make the Best First Impression

As the world’s most popular search engine, Google provides every localized business with a free GMB profile. Claim your profile if you haven’t already. You’ll then want to optimize your GMB to let prospects know, at a single glance, that you are the area’s best prosthodontics specialist.

When done correctly, an optimized GMB profile gives you a chance to rank within the 3-Pack in your city, town, or county. For example, if your practice operates in Dallas, Texas, you will want to rank first in the 3-Pack for that area whenever someone searches for terms like “Dental Implants in Dallas Texas” or “Crowns in Dallas” or “Bridges in Dallas” just to give some examples.
Notice how the 3-Pack shows the business name, address, hours of operation, and phone number of each dental practice in question. The GMB also shows the number of positive online reviews each dental professional has received.

This information is sometimes enough to help potential patients convert to a lead. They may pick up the phone or use the prompt at the right to receive GPS turn-by-turn directions using Google Maps.

Patients who don’t convert right away have the option of clicking on your profile to expand it or they can click through to your website to conduct a deeper dive into your prosthodontic services.

Make sure you optimize your GMB for patients that expand your profile. You’ll want to list all the specialty services you offer, which might include dental implants, implant restorations, crowns, dentures, bridges, dental treatments for TMJ/TMD, cosmetic dentistry, and other keywords like missing teeth, cracked teeth, bite misalignment, and jaw pain. This helps to cover all the bases with regards to terms users might type into Google to find prosthodontic services like the ones you offer.

You’ll also want to include in your GMB high-quality photographs and videos that highlight your handiwork. This is an excellent way to attract more referral patients to your practice in the hopes you’ll provide them with similar exemplary results.

Your Prosthodontist Website – How to Capture More Leads

Those who don’t convert from your GMB have a chance to visit your website. Here is your chance to wow your audience to increase your prosthodontic patient conversion rates.

Do not skimp when it comes to website design. Make sure your branding matches the color scheme of your office and external marketing materials, so your audience knows it’s in the right place.

You have only a few seconds to make an excellent first impression. Having an attractive website and readable font can go a long way toward keeping people on your website, which is good for SEO. But appearance is only half the battle.

Your site needs to be fast and easy to use on both desktops and mobile devices. Maintain a hierarchical menu so all your services are easy to find for those interested in your services. Everything a person might need should be one or two clicks away, whether it’s implants, bridges, dentures, or help with their TMD.

People visit your site for information. The details you offer should successfully answer all of the questions a prosthodontist’s patient might ask. This includes who is a suitable candidate for prosthodontics, why visit you as opposed to a general dentist who offers similar services, your fee ranges, how long it takes to receive dentures vs. crowns vs. dental implants, and be sure to include plenty of high-quality media so people can see what to expect when choosing you as their prosthodontist.

Include a search function and internal linking so people can easily jump from page to page. And make sure your most profitable services are presented above the fold, so they are easy to view without users having to scroll to learn more.

Having an optimized GMB and website will improve your online reputation within your area. This can be enough to net you more dental patients, but there are a few extra steps you can follow.

Social Outreach – Reaching Prosthodontist Patients Wherever They Happen to Be

The information you used to populate your GMB and website can be translated into blog entries for your website, and these can be blasted out to your audience via social media. This is an excellent technique that can get prospective patients to sit up and pay attention wherever they may congregate online.

The key is to use the right channels, whether it’s Facebook, Twitter, Instagram, Snapchat, or TikTok. This requires research to learn the internet browsing habits of your target audience. Start by asking all your current patients about their social habits, whether they read blog entries, and what they look for when searching for prosthodontics.

Your blog entries and social posts can expand on subjects your GMB and website covered, such as prosthodontics fees, the procedures themselves and what they entail, and the final outcomes patients can look forward to receiving.

Once again, make heavy use of rich media. Photo and video testimonials from your happy patients are digital marketing gold that can yield more patients the more you use them.

SEM (Search Engine Marketing) – Pay-Per-Click Prosthodontist Marketing

We have covered organic SEO but now it’s time to mention one of the most powerful dental marketing methods that can attract a healthy stream of viable leads to your dental practice immediately - unlike SEO, PPC marketing results can be instantaneous. Digital ads require you to establish an ad budget. How much of a budget depends on the size of your geographical area and the prosthodontics procedures you wish to target.

The more treatments you include, the more ads you will have in play, and the more of an ad budget you will be required to maintain.

Digital ads should speak to prospects’ needs. One ad might read, “Dental Implants as Low as $3,000,” or however much your dental implants cost.

For best results, send your ad leads to a dedicated landing page. That way, you continue the conversation while keeping your leads on the hook. The landing page can then capture your leads’ contact information so your front office staff can call and close the sale.

Prosthodontist Leads Must Be Closed Effectively

That brings us to a critical point. You could receive hundreds of new leads by combining SEO and PPC marketing. But if your front office staff is unskilled at closing those leads, or the phone goes unanswered when it rings, all your efforts will have been wasted.

Train your front office staff to answer frequently asked questions while confidently guiding each prospect into scheduling an appointment. Most of all, teach your staff to always be polite and friendly - callers can hear a smile.

With the above methods in place, your prosthodontist office can improve its online and offline reputation, and your dental chair can remain filled throughout the year.

By now you probably have a burning question of your own: How are you supposed to put all of the above steps into place when you have a busy practice to run?

That’s what we’re here for. At Web Marketing for Dentists, we can help you optimize your online web presence to drive new leads to your prosthodontist practice. That lets you focus on what you do best: Running your office day-to-day.

FAQs

How do I know if I’m a viable candidate for prosthodontist marketing?

As a prosthodontist specialist, you are in a prime position to benefit from the techniques we have laid out above. The question is: Are you ready to receive an influx of new patients who are in the market for dental prosthetics? If the answer is yes, you’ll want to act by working with us starting today.

How will I know when my marketing efforts are working?

If you have ever worked with an SEO agency, you know how they typically send out monthly reports complete with fancy graphs and impressive numbers. But what does all that information mean? Sometimes, it’s hard to decipher what the reports are telling you.

We could send out reports like that, but we prefer to offer tangible results. When you work with us, you’ll know your prosthodontist marketing efforts are working when your chair fills up throughout the year with the leads YOU want. That means patients who: 

  • Need prosthodontics now.
  • Have insurance or who pay on time.
  • Present lifetime values that keep your practice growing long into the future.

Done effectively, these techniques can lower your average acquisition cost per patient while simultaneously expanding your patient base, netting more profit. 

Not only that, but mouth restorations using prosthodontics tend to make for happier patients, which boosts your job satisfaction. It's a win-win for everyone involved, including you, who will get to grow your practice the way you expect.

How much does prosthodontist marketing cost?

The fees we charge are different for every dental professional. The fees you pay will depend on the size of your geographical area, the number of services you wish to target, and your goals for practice growth.

We will analyze your practice and previous marketing efforts, as well as your goals, to provide you with a transparent quote that is free of hidden charges. If you are ready to grow, we can make it happen with SEO, SEM, or a combination of the two.

How do I get started?

Click the button below to schedule a call with one of our founders. We can provide you with a strategic plan that takes into account where you are now and where you want to be. There is no obligation, but you will definitely want to hear what our dental marketing agency can do for you.
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