Right this very moment, people are searching Google for like “Orthodontist near me” or “Braces in Seattle,” assuming you operate in that area. Or maybe they are searching for Invisalign. At any rate, they want straighter teeth and they’re looking for a local professional like you to make it happen.
Ideally, your orthodontics practice would appear first in the search results when prospective patients type in keywords related to your services + your geographical area.
Google gives every localized business a Google My Business profile (GMB). This profile is key to appearing in the 3-Pack of the search engine results pages (SERP), which is the coveted area of real estate all businesses want to occupy. The three businesses that appear in the 3-Pack are the ones that put the most effort into organic SEO.
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