In a perfect world, patients will convert directly from your GMB. They can call your number (sometimes directly from their mobile devices), or they can click the prompt to receive turn-by-turn directions to your office door via Google Maps
Other prospects may click through to your website, and this is another chance to wow your target audience.
should accommodate all the factors Google looks for when ranking websites. The site needs to be fast, attractive, and easy to use on desktop and mobile devices. Do not skimp on website design. Invest properly, because 70% of your conversions will occur on your website.
When writing your web copy (or having a skilled copywriter do the job), focus on orthodontics-related keywords like braces, Invisalign, teeth straightening, and others. Be as informative and educational as possible, leaving no questions unanswered. While you’re at it, do your best to overcome objections that usually keep people from visiting the orthodontist.
What kinds of objections are those? Some people fear the orthodontist. You can highlight stories of patients who may have been frightened at first only to learn that you’re nothing but a teddy bear in scrubs who is an expert at straightening their crooked teeth.
Some people fear they can’t afford orthodontics services. Don’t be afraid to mention fees on your website, as you will effectively qualify those who can afford your services and cancel out those who cannot. You may mention lenders you work with that will make ortho more affordable for the tight-budgeted.