Storytelling can be a powerful digital marketing technique when used appropriately. In this instance, you can tell the story of a patient you may have helped. Start with the pain, such as the patient was unable to eat his favorite foods because of a bad bite and some missing teeth. Dentures were no good because of his severe gum wear. This left the patient depressed, isolated, and unable to smile for fear of being judged by others.
The story can involve the patient’s consultation with you, and the treatment plan you provided to give the patient a brilliant smile makeover. What an inspiring story that is! It's sure to bring more than a few reconstruction patients your way.
Every marketing channel you use is another opportunity to teach your audience about the nuances of full-mouth restorations. Focus on your patients' smile goals.
Your GMB page can display the true beauty of a fully-transformed bite and smile. Your website can deliver the steps necessary to obtain a full-mouth restoration, such as a consultation, treatment plan, removal of old dentistry, periodontal treatment if needed, teeth impressions, and custom restorations.
Adding a blog to your website is yet another chance to inform and educate. Even social channels can be used to tell patient stories, provide insight into how your practice is different, and - most importantly - pricing information.
Having a before and after gallery on your website is an excellent digital marketing technique that can sway fence-sitters to choose you for their smile restoration needs. While images can’t convey bite changes very well, they can showcase the improved esthetics, which is a major selling point of restoration dentistry.
Better yet, get your patients to film themselves with their brand-new smiles, courtesy of your dental practice. A video testimonial can include information about bite function and esthetics as the patient waxes on about how improved their quality of life has become since visiting your dental practice.
In addition to informing and educating your audience, you’ll want to present information that helps patients do away with any objections they might have.
The fees associated with a full mouth reconstruction can vary widely. Patients may pay $4,000 or $20,000 or more for all crowns, all veneers, dentures, implant-supported dentures, or all-on-X restoration options.
Do not omit pricing information. It is best to be transparent if you want patients to trust you with their mouths. You should also mention what patients get for their significant investment into their smiles, such as an oral exam, digital X-rays, comprehensive diagnostics, improved oral health (including help with bad breath in some instances), gum disease treatment, dental implants, porcelain veneers, and other custom treatment plan options.
When stating reconstruction fees, you might also include methods for payment, such as information related to insurance and dental financing. The patients who are in the market for what you offer will not be deterred by fees if you can convey value and show off your handiwork using media depicting gorgeous patient smiles.
You now have a better idea of how to bring more full-mouth restoration patients your way. The question is, are you ready to grow your practice starting right now?
At Web Marketing for Dentists, we help dental professionals like you grow their practices using advanced digital marketing techniques. Whether your patients have a bad bite, unattractive teeth, missing teeth, or all of the above, they are searching Google right now. Get in front of them by choosing us for your digital dental marketing needs.