You now have plenty of fodder for how to market full arch implants to dental patients, but where do you begin? Start with your Google My Business profile
When someone searches for your dental practice, they may do so using your specialty and geographical area. For example, they might type into Google “Full Arch Implants in Austin, Texas”.
Your hope is that your practice will show up on the first page of the search results. More specifically, you want to be listed in the 3-Pack
, which is a collection of the three professionals who have put effort into search engine optimization
There are two ways to get on the first page of the Google search results pages [SERP]
. You can pay for ads
, which are clearly marked. Then there are the 3-Pack and the rest of the organic results. Getting listed in the 3-Pack requires you to optimize your Google My Business page
All professionals have access to a GMB page
. You likely have one, which allows you to list your dental practice name, hours of operation, and information about your dental services. Photographs and videos can also be added, which allows new patients to meet your staff and see what your practice looks like inside and outside without having to visit.
To optimize your GMB profile, fill in every spot available, including plenty of HD images and videos. Include long-tail keywords
for the services you want to optimize for. In this case, you might use full-arch implant, full-arch implants, and full-arch dental implants, for example. Keyword research
is required to determine which long-tails will get the most response from your local audience.
Dental patients are more apt to choose the dentist in the 3-Pack that has the highest number of 4 and 5-star reviews. Having 856 reviews with an average of 3.5 stars will not be preferred over 43 reviews at 4.9 stars.
An occasional lower-ranked review is not the end of the world, as long as you respond to those individuals and try to resolve their complaints. People reading reviews like to know that you are responsive and sensitive to your patients’ needs.
Get in the habit of sending your happiest patients to your Google My Business page for the purpose of leaving a review. Full arch implant reviews are important if you want more cases in that particular field.
In an ideal world, the leads
you earn from Google will convert directly from your GMB profile. That means they will either pick up the phone and call or use GPS directions to visit your office in person.
Patients that don’t convert are likely to click through to your dental website
. Here is where many dentists drop the ball when it comes to marketing services
like full-arch implants. Let’s make sure that doesn’t happen to you.
The best dental websites are friendly on the eyes and intuitive with regard to UX (user experience). Everything a visitor might want is a click or two away. Visitors should not have to think. They find what they need and convert.
For your website to be successful, list full arch implants on your home page. List the benefits and a button where they can click-through to a full page where they can learn more about this amazing permanent denture solution.
The idea is to become a thought leader. Blogs added to your website that inform, educate, and entice readers to choose your dental practice over all others can further boost your lead generation
The goal of your website is to have people call, fill out a form, or visit to schedule an appointment, preferably to be fitted for full arch implants. By marketing with full arches in mind, you can direct the ideal patients to call, improving the quality of the leads you generate.
Videos are hot, and full arch implant marketing videos can be a game-changer. Don’t worry, the videos don’t have to contain you specifically. The best content videos for this type of service are the ones made by patients themselves.
Many people already film themselves for TikTok
, Instagram, and Snapchat
. Now is their chance to show off their terrific smiles in a testimonial video that can be shared on social media for all to see. When you get rave reviews directly from a person’s mouth, and future patients can see the amazing teeth being used to convey the message, you have an amazing marketing technique that requires little work on your behalf.