As a dentist, designing or redesigning your website might seem daunting. But a website is an absolute necessity today, with over 75 million U.S.-based online searches for dentists every month. Having an effective website which organically drives patient flow is like getting free foot traffic without paying high-end rent.
To stay ahead of the pack, you’ll need a website that ranks ahead of your competitors’ sites. This requires great website design and search engine optimization. We can help you build a website that will introduce patients to your practice, inform them, and help them book appointments.
This post will help you discover;
What components make up an excellent dental website
How to create and constantly improve your dental website
The best hosting for a dental website and how much it costs
How to optimize your website for SEO and increase conversion rates
Ok, so let’s dive in!
A website is pretty much like an online salesperson or front office for your business. Therefore, it should make an excellent first impression. Here are a few elements that can ensure it does:
That’s not everything, but just a basic snapshot of what makes an excellent dental website. Other elements such as live chat, testimonials, social sharing buttons, and bill payment options can help you build a professional dental website. Using them will bring you a step closer to online success.
It needs clear headings and subheadings, user-friendly navigation, attractive visuals, and minimal clutter. You’ll enhance user experiences and attract new leads if you nail this.
A dental website needs at least six pages to be complete. These Include the about us, services, insurance information, new patient form, and location pages.
It’s always advisable to create a unique brand. A unique logo, original photos, and a blog can help show your personality and prove your skills.
A responsive design, good website speeds, and keyword-rich content are essential for great user experiences.
Correct keyword selection and placement are vital for a dental website. In addition, the website needs an easy-to-read URL, descriptive titles and meta tags, well-organized sitemap, and proper security with SSL encryption to rank well.
Images and videos showcase your work to dental website visitors. When using them, keep the quality, authenticity, and proper placement in mind.
How to Build a Dental Website
Building a website that captures patients’ interest isn’t as easy as it seems. That’s why you may need us to help you create a professional website that represents your dental work. We are expert website builders focused on assisting dentists in taking their practice to higher levels with professionally built websites.
Our dental marketing experience guarantees dentists websites that generate conversions. It is worth mentioning that there are around 201,927 professionally active dentists in the U.S as of 2021. As a dentist, growing in this competitive business won’t be easy if you don’t actively work to make your practice stand out.
We’ll do the heavy lifting for you and deliver a website that brings you valuable returns. Our web design process leverages the latest WordPress technology to create a great website. We also actively optimize the website to bring you more patients at a low cost with high returns.
If you are just starting out and have a small marketing budget, you can do it yourself and create a functional and well-built website. As said earlier, the goal should be making a website that generates trust - this is crucial if you want to stay at the forefront of search results.
There is no industry-specific cost for building a dental website. The price depends on many factors, including who’s doing it, the components, and the number of pages. Using WordPress and one of its numerous ready-made dentist templates can be cost-effective.
A dentist website theme may cost anywhere between $1,500 – $5,000. Once installed, you’ll need to create content that suits that template then go straight into marketing. In short, you only need to buy a template to get started unless you want to outsource content creation.
The other option is to build a custom website from scratch. This may seem expensive, but it is an investment worth making if you can afford it. You can incorporate elements that are unique to your dental practice. Also, you can replicate these elements in every aspect of your web design.
As said earlier, we are expert designers of dental websites. We use the WordPress CMS to help dentists build high ROI websites from scratch. Our website design process seriously considers SEO and portrays the desired first impression to potential new patients.
We guarantee you will reap the benefits of the website we’ll build for you within a short timeframe.t
What’s the Cost of Building a Dentist Website?
Marketing and Making Money From a Dental Website
Good web design isn’t the only factor that makes a website. An effective website requires 90% marketing and 10% web design. Thus, you need to invest more time and effort in marketing your website. That’s the only way to guarantee that your practice will benefit from the website.
The best way to market a dental website is to target your locality. You can do this using local SEO, which entails optimizing a website for a specific local area. Researching and using keywords that generate results related to your geographic location will help you towards this goal.
In addition, you can use dental SEO for marketing your clinic elsewhere. Dental SEO can help a business climb to the top of search engine results in at least six months if done correctly. It also requires in-depth research to find keywords that your target audience searches.
Good SEO keeps both the user and search engine in mind. Google, for instance, cannot rank your site on the first page if your content doesn’t resonate with its search algorithm. To attract search engine crawlers, include metatags (Page Title and Description) and use long-form content.
In the end, effective dental SEO will boost your website’s visibility. This will mean an influx of visitors, more conversions, and profits to your dental clinic. That’s what we promise dentists with our dental SEO service. It takes time to get right, but the results are worth the effort.
Additional Tips for Building a Professional Dental Website
As you’ve seen, your website is the basis of your dental business and practice. Therefore, you should ensure it promotes your brand efficiently. Here are additional tips to help you build it:
Ensure every piece of information you post is clear
Simplify all customer touch-points for better user experiences
Promote transparency by mentioning all dental services and their costs
Create rich and exciting content that educates dental visitors
Ensure your contact details are visible
Include calls to action on every page; don’t leave your customers hanging.
Dental Website Design Mistakes to Avoid
Now you know everything you can do right to build a high-quality website. You also need to know and avoid things that can hinder your building a solid website. Here are common dental website design mistakes;
Your website will lose its meaning if you dump all your information on the homepage. That’s the easiest way to get visitors to click away, so let the story unfold bit by bit.
Leaving your website stagnant
Always keep your website current with the latest information. It is best to focus on photos, graphics, data, and everything else that may become outdated.
Neglecting dental SEO
We cannot overemphasize the benefits of good dental SEO. Do not neglect it if you want to grow your website and take your dental practice to the next level.
Failure to add contact info
Your contact information links you to patients. Ensure you have a page for it and make your numbers, email, and social links clickable on mobile.
Why do I need a dental website?
A website is essential for you as a dentist who wants to attract new patients to the internet.
Is it expensive to build a dental website?
The cost of building a website varies depending on its components, the number of pages you want, and how you design it.
Can I outsource dental website design?
Yes. If you are a beginner, outsourcing dental website design work to experts can be an excellent idea.