Dental SEO first and foremost aims to give you the strongest web presence
possible. The idea is to make your web presence so strong that prospects choose you above all others when presented with a choice.
A good starting point for dental SEO is with your Google My Business
When someone searches for your business locally, three search engine rankings will appear along with a graphic of their locations on Google Maps
. This section of the organic results is known as the 3-Pack
As far as digital real estate goes, the 3-Pack is among the cream of the crop. Dental SEO experts aim to get their clients listed in this coveted section of Google search for a good reason. Get listed there and people may click your practice name without a second thought. Get listed below the 3-Pack or, worse, on the second or third page, and your business listing may never be viewed at all.
To be listed among those three highlighted businesses, your GMB
needs to be outstanding.
Your GMB page is where you will list your NAP - Name, Address, and Phone number, as well as details about your business, such as the hours of operation. You are encouraged to add plenty of HD media to add a visual appeal to your practice location.
Another vitally important area on your GMB page
for getting seen and discovered by new patients is Google’s five-star review system
. Encourage all your patients to leave reviews on your GMB profile
. The more stars you have beside your business listing, and the more reviews, the greater the chances new patients will choose your practice over any other.
Google My Business is important for SEO because some leads may convert directly from your Google listing. The ones who need additional information will visit your website.