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One of the most surprising facts from the dental marketing world? On Bing, the most searched term is “Google.” That’s because most people using Bing are just trying to get to Google—which tells you everything you need to know about search behavior.
Bing captures around 17% of desktop searches. But on mobile? Barely 1%.
When it comes to mobile search traffic, Google is the king. And for dentists, this matters more than ever—because 70% of Google Ads traffic for dental practices comes from mobile. That’s the channel where your patients are scrolling, tapping, and booking.
After COVID and the rise of remote work, desktop search briefly resurged in 2023. People were home more, using laptops again. But this trend has since leveled off. Still, it’s a reminder: platforms and behavior shift depending on context—and your strategy needs to account for both.
Meta (Facebook and Instagram) and YouTube are also mobile-first environments. Over 90% of traffic on these platforms comes via phones. That means your search, ad, and social presence should be aligned with the mobile experience—not just “mobile-friendly,” but truly mobile-first.
You’re not just competing for clicks—you’re competing for attention in the exact moment someone reaches for their phone. That’s a battle Google has already won. If you’re not optimized there, you’re invisible.
